Colour PR insights featured in Charity Comms report

COLOUR NEWS

The latest CharityComms Salary and Organisational Culture Survey is out, offering key insights into salaries, workplace culture, and the evolving role of communications in the charity sector.

The report features contributions from industry experts, including Colour PR’s co-founding director, Zekra Rahman, on why inclusive, representative storytelling is essential and why engaging diverse audiences takes more than good intentions.

Zekra shares insights on how charities can take a more intentional approach to their communications - investing in culturally informed storytelling, thoughtful messaging, and strategic outreach to ensure campaigns resonate authentically rather than risk feeling tokenistic or missing the mark.

"By working with partners who understand diverse audiences, charities can create campaigns that are culturally aware, authentic, and impactful," she explains. "From the media people consume and the languages they speak to the voices they trust and the barriers they face, every element plays a role in building authentic engagement and representation."

At Colour PR, we help charities bridge this gap, ensuring their communications truly connect with the communities they serve. To read the full CharityComms report, click here.