Colour PR and Usborne have been shortlisted for the Best YA Campaign at the 2024 Publishers’ Publicity Circle (PPC) Annual Awards for Where Sleeping Girls Lie by international bestselling author Faridah Àbíké-íyímídé.
The publicity campaign - carried out collaboratively between Colour PR’s Co-founding Director Zekra Rahman and Usborne’s Head of Publicity Fritha Lindqvist - thrusted the award-winning writer back into the limelight and made her dark academia mystery one of most popular YA books of the year.
Set in a prestigious British boarding school, Where Sleeping Girls Lie is a haunting and compelling thriller following the story of 17-year-old Sade Hussein, who is thrown into the centre of a web of mysteries when her roommate, Elizabeth, goes missing on her first night. Full of heart-pounding suspense and shocking twists, the book also confronts the disturbing underbelly of misogyny, sexual violence and secrecy endemic in our educational institutions.
Zekra Rahman said: “Faridah masterfully centres Black women in her storytelling, tackling complex adult themes of misogynoir and sexual violence with remarkable skill. She weaves these difficult subjects into a gripping, bestselling narrative without ever compromising on entertainment - an achievement few can accomplish so effortlessly. It has been a true privilege to work with Usborne, whose commitment to championing bold, important stories ensures that voices like Faridah’s resonate both within their communities and far beyond.”
The PPC Annual Awards, which celebrate the best PR campaigns carried out by book publicists between December 2023 and November 2024, are judged by a panel of book industry and media professions. The winners will be announced at a ceremony for PPC members on 3 March.
Praise for Where Sleeping Girls Lie
"With a shock slow-burning reveal at its core, it's also an uplifting story of survival and hope" - Stylist
"The slow-burn mystery, imbued with a terrible sense of menace, is worth every page" - The Observer
"Dark academia fans, this novel is for you" - Cosmopolitan
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